What's new in Orbit Marketing

Home is now a chat with Orbit, and every platform gets posts written for it at the times its audience is online.

Home is a conversation

Home is now one full-screen chat. Ask for what you want, read Orbit's plan, and approve it. Your messages sit on the right, Orbit's replies on the left, and each plan shows as a short card with one row per step.

Under the message box you choose how Orbit acts (approve each step, approve the plan once, or let it run), and you can start a new chat at any time.

Overview has its own place

The dashboard that used to sit behind Home's second tab is now Overview, right under Home in the menu. Channels moved under More, since you mostly set it up once.

Posting made for each platform

Autopilot now writes each post natively for its platform and places it at that platform's best times for a Malaysian audience. Once your own posts have enough history, Orbit learns your best hours and uses those instead. Settings, Posting schedule shows the timetable for each platform.

• Threads: post a chain. Split the parts with a line of ---.
• Carousels on the platforms that support them.
• LinkedIn posting is fixed and now takes several images.

Every project posts on time

Scheduled posts go out for every project, not only the one you have open.

For Orbit Studio users

Orbit Studio can now hand finished posts straight to Orbit Marketing with an API key. The posts land in the key's own project.

Fixes

• The Start selling checklist links to the right screens again.
• Inbox and message templates can be switched on and off per account type again.

macOS (Apple Silicon and Intel), signed and notarized. Windows installer included, not yet code-signed, so Windows shows a warning the first time.

Orbit now starts with a conversation. Tell it what you want, it plans the work, and you choose how much it does on its own.

A proper start for new businesses

Setting up Orbit is now two fields: your licence key and your business name. Everything else happens in the Home chat, one step at a time:

1. Connect your AI. Orbit finds the Claude or ChatGPT subscription already signed in on your Mac and tests it for you. 2. Tell Orbit about your business. Import from your website, import a document, or answer three short questions. 3. Connect a channel where Orbit can publish. 4. Plan your first week. Orbit proposes a week of posts for the channels you connected, and nothing goes out until you approve it.

You can skip any step and come back to it. "Start 2/4" at the bottom of the left rail takes you back to where you stopped. A username and password for this Mac are now optional; you can add them later in Settings.

Home is a planning chat

Ask for an outcome, such as "plan my week" or "get more orders from Instagram", and Orbit replies with a short plan of steps. Choose how it acts:

• Step: you approve each step.
• Plan: you approve the whole plan once and it runs the steps in order.
• Auto: it runs the plan without asking.

Every step can be undone, and Orbit only plans for channels you have connected.

One post, many channels

Write a post once and send it to several channels at the same time. Orbit adapts it for each one. A channel that cannot take the post, such as Instagram without an image, is left out with the reason shown. New posts go into a queue that follows your posting times, which Orbit suggests the first time you connect a channel.

Projects up front, with their own channels

Each project has its own channels and its own context. The notes and files you add to a project now reach everything Orbit writes for it.

A shorter menu

The menu now shows the core items. Other tools appear once you start using them.

Connect your website

Under Channels, Website, Orbit can now work with your own site:

• Traffic and results from Google Search Console and Google Analytics, refreshed daily.
• Leads from your site's forms arrive in Orbit.
• Publish articles to your site as a pull request you review first. Orbit never changes your live site directly.
• Read the whole site and list what to fix for search and AI answers, page by page.

Each part needs a one-time connection on the Website screen.

macOS (Apple Silicon and Intel), signed and notarized. Windows installer included, not yet code-signed, so Windows shows a warning the first time.

The assistant moves to the top bar, your channels fit on one screen, and narrow windows read like a phone screen.

Ask AI from the top bar

The round chat bubble that sat over the bottom corner of every screen is gone. Press Ask AI in the top bar, next to your notifications, and the assistant opens just below it. Press Escape to close it.

Connected accounts, tidied up

Channels, Connections now shows every account the same way: one row each, with its status and a Connect button on the right. The setup steps and token box only appear after you press Connect, so the page is short enough to read at a glance. WhatsApp, Instagram and Google show their real logos.

Calmer in a narrow window

When the window is narrow, Orbit switches to its phone layout, and that layout is much tidier now:

• Lists are proper lists. Settings, Connections and Home's to-do list now sit in one card with even rows, instead of a stack of tall boxes. Each row is one tap.
• Home's to-do items open with a tap. The coloured dot shows how urgent each one is, and "Not today" is in the row's menu.
• Settings reads top down. Section names are small labels under the page title, not bigger than it.
• Spacing inside cards is the same on every screen.

For teams with staff accounts

Staff only see what they can use. Settings, owner-only shortcuts, search results and setup steps no longer appear for a staff account, and Home no longer offers staff a weekly plan they cannot run. Notifications still all show; ones about owner-only screens just do not open.

macOS (Apple Silicon and Intel), signed and notarized. Windows installer included, not yet code-signed, so Windows shows a warning the first time.

Find out what your customers keep complaining about, in the words they used, and turn it into a post, an offer or an idea worth testing.

What customers say

A new screen under Marketing. Pick where to look: your own post comments, your WhatsApp chats, or subreddits you choose. Orbit keeps only the messages that read like a problem, groups the ones that describe the same thing, and shows each problem with the actual quotes, where they came from and when.

• No score, on purpose. A single number hides how little can be behind it. Each problem shows plain facts instead: how many times it was mentioned, in how many places, how many this month, how many quotes mention paying, and the most upvotes. Anything that was never measured shows a dash, and hovering it says why.
• Every quote is real. The assistant only groups. The words you see are exactly what people wrote, with a link back to Reddit or a button to open the chat or comment.
• Judged once. Save, dismiss or use a problem, and it stays that way even when it turns up again.
• Write a post opens the composer with the problem and the quotes already in the brief.
• Ideas from this suggests a product, service, offer or post, with one small thing to try this week. Suggestions, clearly labelled, not research.
• Keep watching runs the same search weekly or daily, and anything new appears on Today.

Inside Validate

The Research step of every idea now has the same finder, with the search already filled in from your idea. "Add to research" keeps a problem and its quotes with that idea, next to the rest of your research. Only real waitlist signups still count as demand.

Reddit now uses your own Reddit app

Reddit requires a registered app for this kind of access. Instead of one shared app for every Orbit user, you create a free "installed app" on your own Reddit account and paste its ID under Settings, Where ideas come from. It takes about two minutes, the steps are on the screen, and it needs no Reddit password.

If you already added a subreddit to your idea feed, it pauses until you add your Reddit app ID, and says so on the source.

Your chats stay yours

WhatsApp is off unless you tick it for a search. When you do, only the message text goes to the assistant for that search. Phone numbers are never sent and never shown as an author.

macOS (Apple Silicon and Intel), signed and notarized. Windows installer included, not yet code-signed, so Windows shows a warning the first time.

If 0.11.0 opened with a black window and its cards jammed into the top-left corner, that is fixed. Nothing was wrong with your Mac.

What happened

0.11.0 shipped a stylesheet with a broken comment in it. A browser does not stop on a broken stylesheet, it silently drops the rules it cannot read and carries on, so the app still opened and no test failed. The rules it dropped were the ones that give the window its background and centre the welcome, sign-in, join and setup cards. The app worked, it just looked wrong from the first screen.

The fix

The stylesheet is repaired, and the build now refuses to package an app whose stylesheet does not parse cleanly, so a rule can never again be dropped in silence.

Everything in 0.11.0 is unchanged: the setup scroll fix, staff sign-ins, Today, the flat shell, the composer tabs.

macOS only, Apple Silicon and Intel. Signed and notarized.

If you could not get past the setup screen on 0.10.0, that is fixed. This release also gives staff their own sign-in, and puts your day on one screen.

Setting up a new Mac works again

On a shorter window, the top of the setup form was off the screen and could not be scrolled to. The licence key box lives up there, so the form ended with "This license key is not valid" and there was no way to reach the box to fix it. If you hit that, you were not doing anything wrong. It now scrolls properly, and the same fix covers sign-in, joining another Mac, and the error screen.

Staff can have their own sign-in

Add the people who work with you under Settings, People. Each one gets their own username and password.

What a worker can do. Their day: reply to comments and messages, publish and reschedule posts that are already written, move people through the pipeline, mark deliveries as handed over, and add contacts.

What stays yours. Anything that changes what the business is or spends: the business profile, payment and Cloudflare keys, backups, deleting contacts or products, writing and planning content, autopilot, and adding people. Those screens are not in their menu at all, so a worker sees nine destinations instead of forty-two, and never meets a button that refuses them.

The owner account cannot be removed or demoted, so a business can never lock itself out.

Today

A new first screen. What is waiting on somebody else comes first: comments with no reply, overdue follow-ups, posts past their time, new arrivals, channels that need reconnecting. Each row says why it matters and takes you straight there.

Anything Orbit could not check is listed separately by name rather than counted as zero, so a quiet day and a broken connection never look the same. "Not today" hides a row until tomorrow without pretending the work is done.

The look

The sidebar and top bar are back to plain white, flush to the window, with your greeting and business name in the corner again. The collapse button now shows which way the panel is about to move.

Also fixed

The four tabs in the post composer (Write it, Let Orbit write it, Talk it out, Saved drafts) were squashed into a grey line and could not be clicked. Three of the four modes were unreachable.

macOS only, Apple Silicon and Intel. Signed and notarized.

Someone comments LINK on your reel, and Orbit sends them the link in their DMs.

Comment to DM

A new screen under Channel. Pick a post, choose the words to watch for, write the message, add your link. When somebody comments one of those words, they get your message privately, and Orbit can reply publicly under their comment at the same time.

Eight ready-made starting points cover the usual cases: a product link, an order form, a price list, a free guide, a class seat, a property viewing, an event RSVP, a rate card. Each is a complete automation you edit, not a blank form.

Type a comment into "Try a comment" and the builder tells you whether it would match, before you save.

What each row tells you. For every automation: how many comments matched, how many DMs went out, how many failed, how many were skipped and why, and how many people tapped the link. A number that was never counted shows as a dash, not a zero.

Why something was skipped is always stated. Your own comment. A comment you had already answered. A permission your Instagram token does not have, named. Instagram's hourly limit reached. A message window that closed. You will never see a silent gap.

"The next post I publish." An automation can wait for your next Instagram post and attach itself the moment Orbit publishes it, so you set it up before the reel goes out.

Live updates, optional

Orbit checks for new comments about once a minute while it is open. If your site is published through Orbit, you can also connect Meta's webhook to it: comments arrive the moment they are written, and three more things become possible. Asking someone to follow before the link is sent. An opening message with a button. Firing on a DM or a Story reply, not only a comment. Until the webhook is connected, those three are switched off and the screen says why.

Better matching, everywhere

The word matching behind WhatsApp auto-replies and the new Instagram automations is now the same, and better. "link" no longer fires on "blinking" when you choose whole-word matching. A customer who types "preço" matches your "preco". Jawi and Chinese keywords work as typed. Existing WhatsApp rules keep working exactly as before; whole-word matching is a new tick box on each rule.

Follower history from day one

A newly connected Instagram account now shows the last month of followers straight away, reconstructed from Instagram's daily changes, instead of a single dot. Reconstructed points are marked as estimates and a real reading always replaces one.

What to know

Private replies need a permission from Meta. On your own Meta app, testers can use this today. For everyone else, Meta requires App Review and business verification, which the screen tells you plainly.

macOS only, Apple Silicon and Intel. Signed and notarized.

Every screen in Orbit was checked against what it actually does, and where the two disagreed, the screen was fixed to tell the truth.

What you will notice

Broadcasts say what happened. A real send no longer shows "This was a dry run", and a broadcast where some messages failed no longer shows a green "Sent". Each recipient's outcome is listed separately: sent, failed, or skipped, with the reason.

Email counts are honest. When your mail server refuses an address, that email is no longer counted as sent. Campaigns now show how many the server accepted and how many it refused, as two separate numbers.

Refunds reverse affiliate commission. When a sale is refunded, the partner's commission for it is reversed and shown as such. Before this, the commission stayed owed on a sale that no longer existed.

Updates are checked before they are installed. Orbit now verifies the size and, where available, the checksum of an update before it says "downloaded". A download that does not match is discarded and reported.

Bahasa Melayu works. The language switch in your profile menu now changes the app. It was there before but did nothing.

Controls that were built but unreachable now exist on screen. Among them: taking a WhatsApp chat back from the assistant in the Inbox, pacing and quiet hours for each WhatsApp number, moving many contacts to a stage at once, A/B subject lines in email, and a button to send any sequence step that has come due.

Numbers you could not act on are gone. Where Orbit does not have a measurement, it shows a dash with the reason instead of a zero. Where a screen used to claim a feature that was not built, it no longer does.

Every delete asks first. Rules, stages, notes, devices, campaigns, and sign-out all confirm before acting.

What it does not do

Reaching Facebook groups and personal profiles is still not possible: Meta's API does not allow any app to post there.

macOS only, Apple Silicon and Intel. Signed and notarized.

If you are coming from 0.4.1, everything below is new to you.

Orbit now knows what kind of thing you are. Setup asks whether you are a business, an organisation (masjid, surau, persatuan, kelab, sekolah, NGO) or a personal brand, and the menu follows. Nothing is removed and nothing is billed differently. Every module is in your licence, and Settings has a switch for each one with a plain reason for why it is hidden.

WhatsApp, using your own number. Link it by scanning a QR, the way WhatsApp Web works. No Business API, no per-message fee, no approval queue. You get an Inbox with a needs-reply queue, contacts and lists and a pipeline with your own stage names, saved messages, Auto Reply rules, an AI assistant that is off until you turn it on, sequences that send by WhatsApp and not only email, and group member extraction with an honest count of who was hidden.

Broadcasts pace themselves: random gaps, quiet hours, a per-person cooldown, and a warm-up ramp for a new number. This lowers the chance of a block. It does not remove it, and Orbit will never tell you otherwise.

Programmes and attendance. For anyone running a class, a kursus or a weekly session. A programme holds dated sessions, and attendance is recorded three ways: ticked at the door, a check-in code, or an online sign-up. Walk-ins become contacts. Signed up and turned up are different numbers and are never added together, because somebody who registered and did not come is a no-show, not a head. Analytics shows the turn-up trend and who has stopped coming. You can print an A4 poster for any session with a QR that signs people up when they scan it.

Telegram. Connect a bot and Orbit records who joins or posts in your group, imports them to Contacts, and broadcasts to anyone who has started the bot. Telegram does not let a bot list a group’s members, so Orbit shows what it actually knows beside the real total: "23 of 412 recorded". A bare "23 members" would be a lie. Telegram never gives a bot a phone number either, and a bot cannot message somebody who has not started it. All three limits are on the screen rather than hidden.

Posting as yourself. Threads and LinkedIn now post from your own profile, beside Facebook and Instagram. One draft renders per platform with that platform’s character limit. TikTok and X are prepared for you to post by hand and say so, rather than pretending to publish.

Writing that sounds like you. A page where you describe how you write, plus named instructions you switch on and off, which every AI feature in Orbit reads. Drafts keep their versions instead of overwriting. An idea feed pulls from public sources and from the comments on your own posts. Interview mode asks you questions and writes the post from your answers. Carousels, saved references and a profile review with named checks, not an invented score.

Comments and reach. Comments on your posts come back into one queue instead of being scattered across apps. Reach analytics shows followers, engagement rate, when to post and what has been working. Where a platform will not report a number, Orbit shows nothing and names the reason rather than inventing one.

Partnerships. Brand deals with deliverables and a due date, and a media kit you can send. Money earned and money merely committed are kept apart on purpose.

Exports. Contacts and any attendance roster export to a spreadsheet. The file carries a byte-order mark so Excel stops mangling Malay names, and a contact name starting with "=" stays text instead of becoming a formula.

Settings is now a directory of sections rather than one long page.

Signed with a Developer ID and notarized by Apple. One universal build for Apple Silicon and Intel Macs.

Back up before you install. This release upgrades your database and there is no way back to 0.4.1 afterwards. Use Settings, then Data, then Backup first.

Your brand's own artwork is now inside Orbit, and new pictures can be drawn to match it.

Brand library

A new screen under Utilities lists the artwork Asset Studio has already made and approved for your brand: icons, your mascot, your people, poster artwork and vector shapes.

Pick one and it goes straight into your media library, ready to attach to a post. That costs nothing at all, so it is worth looking here before you ask Orbit to draw something new.

Only approved artwork is listed. Anything still waiting for your review in Asset Studio is a draft, not your brand's, so it stays out.

Pictures that look like the rest of your brand

Orbit can now draw through your Asset Studio brand kit instead of drawing from scratch.

Choose it in Settings, Image generation, then pick which brand these creatives belong to. New pictures then carry your palette, your icon look and your mascot, so a post looks like it came from the same place as everything else you have published.

If you have set up a persona, you can feature that same person in the artwork, and it stays the same person every time rather than a different face in each picture.

You need Asset Studio installed on the same Mac. Without it, Orbit says so plainly and the other image engines keep working exactly as before.

macOS only, Apple Silicon and Intel. Signed and notarized.

Two fixes for problems that were already in the app. Neither is new in this release, and both are worth naming plainly.

Your export now carries one business, not all of them

If you keep more than one business in Orbit, "Export all" was writing every business into the same folder. One company's customer list ended up in another company's export.

It now exports only the business you are currently in. If you want both, switch business and export again.

If you have exported before and shared that folder with anyone, it is worth checking what was in it.

Scheduled posts now go out for every business, not just the last one you opened

Orbit keeps working when it is closed. That part was true, but only for whichever business you had open last. A second business's scheduled posts, email sequences and blog-to-email quietly never ran until you opened that business again.

Every business now gets its turn on each check, and Orbit puts you back in the business you were in.

If you run more than one business in Orbit, some scheduled posts from the other one may have been sitting unsent. They will go out on the next check.

Restoring a backup from a newer Orbit is now refused

If you restore a backup made by a newer version of Orbit onto an older one, the older app has no way to understand the newer data, and no way back. It used to accept the file anyway.

It now stops and tells you to update Orbit first. Backups from the same version or older restore exactly as before.

macOS only, Apple Silicon and Intel. Signed and notarized.

Owners told us the same thing three times: Autopilot, Content Studio and the calendar felt like three names for one job. They were right. This release makes the calendar the only place content lives, and finally lets you post your own photos and videos instead of only the ones Orbit draws.

One place for content

Autopilot and Content Studio are gone as separate screens. Everything is on the Content Calendar now.

Click any day and one composer opens. Write the post yourself, let Orbit write it, or pick something you saved earlier. Attach a photo, set it to repeat, and put it on the calendar. That is the whole flow, on one screen.

The old links still work. Anything pointing at Autopilot or Content Studio lands on the calendar.

Ads autopilot and the weekly review moved to Ad Campaigns, next to your budgets, where they always belonged.

Automation means two things, and now you get both

Keep my calendar full writes posts around Malaysia's key dates at the pace you set. One panel, one place, instead of the same settings on two screens.

Repeat this post is new. Set any post to go out every week or every month, with an optional end date.

The next one in a series is only created after the current one really posts. So a channel that stops working stops the series, instead of quietly stacking up a month of posts nobody will ever see.

Your own photos and videos

Add your own pictures and clips from your Mac and attach them to any post. They are stored as real files on your device, not in the cloud, and they show up in the preview before anything goes out.

Video is stored, previewed and reminded about. Orbit does not post video for you, and it says so on the post rather than letting you find out on the day.

Your photos are put on a public web address only at the moment a post using them goes out, because that is the only reason a platform needs to see them. A picture you tried and deleted was never online for a second. Backups now carry your photos alongside the data, and a restore that is missing them warns you first.

Use your own image API

Orbit still draws pictures through Higgsfield with no key needed. But if you already pay for Google Gemini or OpenAI, paste your key in Settings, Image generation, and Orbit will use your account instead.

Whichever engine you pick, the picture is saved to your Mac as a real file. If the engine you chose has no key, Orbit tells you, rather than quietly using a different one and billing the wrong account.

Two fixes worth naming

Facebook was dropping your images. If a picture was not reachable by Facebook yet, the post went out as text only and was reported as a success, so you would think your photo went out when it did not. Now it refuses and tells you why, the same way Instagram already did.

Generated images could not be seen in the app. Orbit's security policy blocks the app from loading anything off the open web, which also blocked the pictures it had just drawn. Images now live on your Mac and display properly, with nothing loosened.

Still honest about what it cannot do

Orbit does not post video, cannot read your Google reviews, and cannot report ad spend or reach. Each of those is visibly unavailable in the app rather than quietly missing.

macOS only, Apple Silicon and Intel.

Until this release, Orbit planned your marketing beautifully and then stopped at the moment something had to leave your Mac. Posts were marked published without going anywhere. Broadcasts said sent without sending. That is over.

Posting is real. A scheduled post now goes to your Facebook Page or Instagram, and the calendar links to the actual post. A post is only ever marked published when the platform hands back a real post id, so the calendar stops telling you about posts that do not exist. When something cannot go out, it says exactly why: the permission that is missing, the image Instagram needs, or the platform Orbit cannot post to yet.

WhatsApp broadcasts really send. WhatsApp only delivers pre-approved templates to people who have not messaged you recently, so the composer is now a template picker rather than a text box that would quietly fail for most of your list. Test run is still there, as a button you press on purpose.

It keeps working when Orbit is closed. Turn on background work in Settings and your scheduled posts, email sequences and blog-to-email keep going with the app quit. It reports the last time it actually ran, not a promise that it is running.

You can see what worked. Sale pages count real views and a real conversion rate. New trackable links show which post or channel actually sent people to you. Numbers that cannot be measured are left blank with the reason, never filled in with a zero.

The CRM became a workflow. Put a follow-up date on a contact and overdue ones surface on your dashboard. Saved audiences now work for both email and WhatsApp, so one list means one thing everywhere.

New: Reviews and Link in bio. Ask customers for a Google review by WhatsApp or a printed QR, and draft replies to reviews you paste in. Publish a one-page list of buttons for your Instagram bio, on your own address instead of someone else's.

Coupons you can attach to a sale page, priced correctly before the buyer ever sees the checkout.

Signed with a Developer ID and notarized by Apple. One universal build for Apple Silicon and Intel Macs.

A fix worth explaining plainly, because it affected something the app promised.

A sale page you published sent its form to an address that only existed on your own Mac. When you tested the page yourself it worked, because your Mac was right there. When a customer opened the same page on their phone, the form had nowhere to go and the lead was lost.

Publishing a page now sets up a small collector on the page's own address, and Orbit picks up new leads every minute while it is open. Set it up once in Business details, Publishing, then publish your pages again.

• Nothing is lost quietly any more. If lead capture is not set up, a published page shows your WhatsApp button and no form, instead of a form that swallows what people type.
• Page views are counted too, so conversion rate on the Conversion screen becomes a real number rather than an estimate.
• Unsubscribe links are checked on your own machine, so nobody can unsubscribe someone else by guessing a link.

If you have published a sale page before today, please publish it again so the live version can collect.

Signed with a Developer ID and notarized by Apple. One universal build for Apple Silicon and Intel Macs.

Your blog can now write your newsletter, and the email module reports on itself honestly.

• Blog to email. Point Orbit Marketing at your blog or podcast feed and every new post becomes an email campaign. Existing posts are never emailed, only what you publish from now on, so adding a feed can never blast your archive at your list. Drafts by default; automatic sending is opt-in.
• Sending over time. A month-by-month view of what actually went out, alongside how your list grew.
• List health score. A single number out of 100, built only from things that can be measured. If your email connection cannot report opens, opens are left out of the score and the page says so rather than showing you a zero.
• Its own colours. Orbit Marketing now wears its own coral and magenta instead of borrowing Orbit Finance's blue.

Signed with a Developer ID and notarized by Apple. One universal build for Apple Silicon and Intel Macs.

The first public build of Orbit Marketing, for a Malaysian small business running its own marketing.

• Validate an idea before you build it: AI demand research that cites real sources, a waitlist teaser page, and a go/no-go scoreboard counted from real signups.
• Persona Generator builds customer personas from your business profile.
• Autopilot plans, writes and schedules a week of social posts on its own.
• Content Studio and Calendar generate on-brand copy and visuals, then auto-publish to Instagram, TikTok, Facebook, Threads and WhatsApp.
• Sale Pages you can publish live, converting to WhatsApp, a lead form or a payment, with leads landing in your CRM.
• Email campaigns with a block composer, reusable templates, automated sequences and list health.
• CRM, Pipeline and Broadcasts for the contacts those pages bring in.
• Ad Campaigns for Meta, Google and TikTok, with approval-gated spend and hard budget caps.
• SEO Studio, AI Visibility and AI Brand Check to get found by search and named by AI assistants.

Signed with a Developer ID and notarized by Apple. One universal build for Apple Silicon and Intel Macs.